Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee
نویسندگان
چکیده
منابع مشابه
Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases
The existing literature on socially responsible purchasing relies heavily on stated preference measures elicited through surveys that utilize hypothetical market choices. This paper explores consumers’ revealed purchasing behavior with regard to fair trade coffee and is apparently the first to do so in an actual market setting. In a series of experiments, we investigated differences in consumer...
متن کاملInvestigating Consumers' Willingness to Pay for Organic Green Chicken in Iran (Case Study: Rasht City)
Health and safety are important factors in today’s life. Most of studies show that consuming the chicken that has anti biotic caused different diseases like digestive vessel cancer. Attention to controlled use of antibiotics can play a key role in society health which considered in the production of green chicken. Planning for increasing the production of mentioned chicken needs the investigati...
متن کاملDo Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay
We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they were testing. We measured subjects' willingness to pay for a good associated with the advertised bra...
متن کاملFactors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country
Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...
متن کاملFactors Affecting the Willingness of Consumers to Pay for Electric Cars in the Country
Increasing environmental pollution from fuel vehicle and limited fossil fuel resources have increased tendency to produce electric vehicles. In Iran, the use of electric vehicles requires further study in the field of supply and demand for this product. Regardless of the supply issue, the use of electric vehicles requires a better understanding of the needs, wants and tastes of consumers. In th...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Consumer Affairs
سال: 2005
ISSN: 0022-0078
DOI: 10.1111/j.1745-6606.2005.00019.x